If you joined us for The Spark webinar back in June, you heard that a redesigned layout is on the way for the product pages on ChevronLubricants.com.
In an effort to address things like slow page-load speeds, the content not being cohesive across brands, and not being device friendly, we will implement a facelift to the look and functionality of the product pages beginning later this summer.
Below is just a snippet of what users can expect to see in terms of layout when they click on an individual product.
As just a small example of what’s to come, the product details will be much easier to locate, and we’re also adding a new ‘See How It Works’ section for each Chevron product. The main goals in terms of the new design are to address:
- What do customers want to know more about?
- What are they clicking on?
- What is a must-have vs a nice-to-have?
- Make the experience consistent
The product-categorization pages will look different as well in order to make it easier to find the types of products a customer is looking for.
For a more detailed walkthrough of what you and your customers will see when searching for the proper Chevron products, please refer to last month’s The Spark presentation.
