Enrollment is open now through August 15th to Havoline® professional installers for the Fall Havoline Do-It-For-Me promotion! This 60-day consumer offer that begins September 1st features Havoline PRO-DS® and the new Havoline PRO-RS™ Renewable Full Synthetic line with a healthy $15 rebate.
By focusing only on Havoline full synthetics and Techron®, one goal of this promotion is to make it easier for greeters to explain, for consumers to understand, and therefore improve upselling to full synthetics. In addition, each valid claim submitted by an enrolled installer’s customer will earn $1 SPIFF. There is no SPIFF claim to file.
Please read the flyer for complete details.
Chevron will provide free digital promotional materials for off-site local advertising (which helps acquire new customers). Without off-site advertising, the offer only rewards customer retention. As a reminder, the Havoline Installer Co-Op Advertising Program exists to encourage local site advertising by helping to offset some of the cost with 2023 co-op funds, for applicable customers. On-site POP kits will arrive the last week of August.
What is your role as a Chevron sales employee?
- Ask Havoline PCMO professional installers if they’re aware of the promotion
- See/explain the benefits (see back side of the flyer)
- Note the keys to successful promotion execution (see back side of the flyer)
- Encourage them to enroll themselves
What is the role of Havoline professional installers?
- Enroll themselves
- Familiarize themselves with the promotion
- Budget, plan and commit to local advertising of the promotion
- Use the free digital promotional materials in their local advertising
- Communicate and set expectations and goals with store employees
- Execute – make every customer aware of the featured products
- Monitor results against stated goals, provide positive feedback, adjust as needed
This communication will go out in the LubeLink and Havoline Installer News e-newsletters. Please know the promotion details. The enrollment cutoff date is August 15, 2023.
If you have questions, please reach out to Barb Nelson, Auto Installed Marketing Manager.
