Introducing Taro® Ultra
We’re excited to announce the premiere of Chevron’s newest marine engine oil – Taro® Ultra! Taro Ultra is a new product that is replacing our phased-out Taro Special HT LF, thus there is no overall increase in product line complexity.
Introducing GST Advantage™ EP with VARTECH™ Technology – Both GST Advantage Products Now Available
You saw the premiere of GST Advantage RO a couple weeks ago. Now we’re excited to announce the introduction of GST Advantage EP 32 & 46!
GST Advantage EP and RO are formulated with VARTECH™ Technology, which is advanced chemistry combined with premium base oils that inhibits varnish formation to help maintain peak performance, reliability, and productivity.
Havoline® DIFM Bring ‘em Back Promotion Underway
The Havoline® Bring ‘em Back promotion is underway and runs until May 31st!
Below are some important points that are not covered in the promotional flyer:
Two New ISOCLEAN® Certified Lubricant Technical Bulletins
Chevron’s ISOCLEAN® Certified Lubricants Program is the industry-leading solution for customers to meet their equipment manufacturer fluid cleanliness, which is critical because particle contamination is the number one cause of lubricant related failure in equipment. Now, we have two new technical bulletins for our Chevron ISOCLEAN Marketers to use to ensure the ISOCLEAN Certified Lubricants they deliver to their customers meet those stringent fluid cleanliness metrics.
New GST Advantage™ Sales Tools
In addition to the GST Advantage™ RO Proof of Performance Deck that premiered two weeks ago, there are a number of new GST Advantage RO sales tools now available on Marketing Hub for your turbine customers to download:
NOLN’s Fast Lube Operator Survey Open Now
If you have automotive installed customers who haven’t taken the NOLN 2021 Operator Survey from National Oil and Lube News (NOLN), please have them do so before the end of the month.
Bulk Label Ordering Process for PCMO Installers
Please note that PCMO professional installers needing bulk/tote/drum labels should use Chevron’s bulk tank labels for industry compliance purposes.
Each Chevron Lubrication Marketer has a Label Catalog in the CustomPoint Drum and Pail System.
Monthly DVTL Events Through June
Have your Marketers join a Delo® Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!
Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year’s 1st Source Brochure for satisfying the rest of the metric).
Lubricants Training Hour Update for March
Please take note that the topic for the March Training Hour has changed to “GST Advantage™ with VARTECH™ Technology Product Introduction.”
We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.
