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2021-05-31

In this week’s newsletter:

By May 28, 2021No Comments

Supply Chain Update

 This is to let you know that the following Supply Chain letter from Cary Knuth will distributed to your Marketers via LubeLink.

Dear Valued Customer,

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2nd Quarter Delo® 600 ADF Kick Some Ash Promotion

 The Q2 Delo® 600 ADF Kick Some Ash Promotion is underway!

Promotion Period: April 1 – June 30, 2021

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Updated Heavy Duty Oil Drain Intervals Brochure

 We’re excited to announce we’ve updated our brochure that features the on-highway, heavy-duty recommended oil drain intervals of OEMs. This is a great reference for sales to leverage when talking to fleet managers, as it covers all on-highway OEM manufacturers.

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New Delo® 600 ADF Fuel Economy Deck

 New Delo® 600 ADF tools continue to roll out, and the latest one is a sales deck focusing on the fuel economy benefits of the product.

As ash and soot build up in the DPF, they increase engine back-pressure, negatively impacting fuel economy.

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Combating DPF Clogging with Delo® 600 ADF

Hopefully you saw the latest article to go up on Chevron Lube Matters addressing how Delo® 600 ADF effectively reduces ash and soot in diesel particulate filters.

If you haven’t read it, you and your customers can get the articles delivered straight to your inbox, but only by subscribing!

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New Chevron Merch Center – An Improved User Experience

The Chevron Merch Center (formerly Chevron Signage and Merchandising Center) – your comprehensive resource for Havoline® professional PCMO installer branded support items – has undergone an extensive update to improve the user experience for our customers!

The new Chevron Merch Center platform offers enhanced functionality, ease of use, speed and a more contemporary look and feel. Users can now navigate and shop by:

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Two Virtual Training Courses Now Scheduled

These classes serve as an introduction for those new to lubricant sales targeting new Chevron and Marketer employees.
Products & Application Course – June 14, 2021
Value Based Selling Course – July 28, 2021

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Lubricants Training UPDATE

Lubricant Training Hour change! The June 15, 2021 training session has been updated to “Playbooks, What They Are & How to Use Them” with Jay Russo, Lead Sales Guide. The existing link is the same, only the discussion topic has changed.

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June’s DVTL Event

The next Delo® Virtual Technology Lab (DVTL) event is in two weeks, and it gives Marketers a chance to satisfy their Marketing Execution and Competency Development metric.

Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year’s 1st Source Brochure for satisfying the rest of the metric).

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