We are continuing to see business-to-business (B2B) buyers leaning on digital content to support their buying process prior to engaging with a live salesperson. This is driving a lot of the activity in marketing to ensure we are focused on the customer experience at the right place and time.
Through Chevron’s “Choose Delo®” media campaign, we are driving leads to the “Delo Difference” pages on ChevronLubricants.com. Each of the three pillars has a page, highlighted below, which provides insights and educational content for the viewers.
We incorporated learnings and data from the Emission Control Center Pages, which have been successful in supporting Delo 600 ADF. To keep the messaging simple, we are focusing the educational content and insights on the three business drivers of our customers which includes: Durability (Equipment and Component Life), Reliability (ODI Service Intervals) and Efficiency (Fuel Economy).
All of this content leads to the product page, where we have strategically displayed our products to simplify the customer experience in selecting and learning about our products. Stay tuned for more information and additional sales content.
