October 2020 Salesfax Digests
Don’t forget to download the October 2020 edition of the Product Salesfax Digest from the Marketing Hub for a record of Chevron’s current products in one single file.
2021 Havoline® DIFM Bring ‘em Back Bounce Back Rebate Promotion
Enrollment is now open to Havoline® professional installers for our first Do-It-For-Me consumer offer this year.
Below are some important points that are not covered in the promotional flyer:
New Delo® 600 ADF Kick Some Ash Promotion Underway
We are kicking off the New Year with the Kick Some Ash Delo® 600 ADF Rebate promotion!
Lubrication Marketers and Direct customers can receive a rebate up to $2,500 for the purchase of Delo 600 ADF products on their initial order, and LM Sales Representatives can earn double merit points for qualifying customer purchases.
2021 Merit Reward Program
The Merit Program rewards Chevron Lubrication Marketer sales employees for winning new or share of wallet business of any Chevron-branded lubricants or coolants. An Opportunity must meet the following criteria to be awarded:
Selling Techron® – New Sell Sheets and Display Racks
Two qualifying products in this year’s Havoline® Bring ‘em Back Rebate Promotion are Techron® Complete Fuel System Cleaner (20oz) and Techron Diesel (20oz). To assist installers with selling these quality products, we have a new Techron display rack that is perfect for shop owners and can be purchased from the Merchandising Center (shown to the right). The racks are available to order while supplies last.
Two New PitPack® Sales Sheets
Still have some quick lube shops who aren’t utilizing the PitPack® program to manage their inventory? Or maybe you have some owners who are mulling it over and need a tad more convincing? Help bring them on board with two new PitPack sale sheets.
New Consumer Automotive Products Sale Sheet
Attention Consumer Products Team: We have a new Consumer Automotive Products Sale Sheet to help with your efforts to get our products into retail rep agencies, brokers and distributors.
This sales sheet is intended as a general representation of our premium product brands and lines, but not intended to represent every single product.
2021 Havoline® Installer Cooperative Advertising Program (Co-Op)
To support sales growth in the U.S. consumer automotive installed channel, Chevron is pleased to maintain a Co-Op Program for 2021.
2021 1st Source U.S. Program Brochure
The 2021 1st Source program is designed to drive the growth that will result in the mutual success of both Chevron and its Marketers. Below are some of the changes to the 2021 U.S. program:
New Automotive Installed RBL+ Calculators
Based on RBL+ enhancement survey results, we have developed the following four new Automotive Installed (AI) calculators, available in excel:
Five DVTL Events to Help 1st Source Marketers Meet Metric
If you have Marketers that have struggled with coordinating a Delo® Virtual Technology Lab (DVTL), or with getting customers to attend, we have a solution.
Five solutions, to be exact. Chevron is hosting five DVTL events that Marketers can invite customers to, which will help them satisfy their Marketing Execution and Competency Development metric!
Lubricants Training Hour Returns
Mark your calendars! New Lubricants Training Hour classes are scheduled every month through June 2021.
We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.
