We have two brand new Techron® videos that can be posted on our Marketers’, Installers’, and other partner retail websites.
The first features the founders of Babes In the Dirt, Anya and Ashmore, who, after running into each other at different motorcycle events, decided they should make plans to go camping together on their bikes. They invited other women along for the ride, and as word got out, they had more ladies show up than expected. The enthusiasm and support for an all-women’s biking meet up was exponential, and so, Babes Ride Out and Babes in the Dirt, women’s-only motorcycle and dirt bike events, were born.
Riding off-road provides Anya and Ashmore a sense of freedom, but it comes with its fair share of preparation. You’ve got to have the right gear to stay protected, and you’ve got to keep your bike protected too. To keep their bikes running clean and strong, Anya and Ashmore use Techron Powersports. Pouring a few ounces in their gas tanks gives them the peace of mind to know that once they’re ready to ride, their bikes are up for the adventure.
The second video is a Techron FAQ with Frank Leutz. If you’ve ever wondered what size bottle of Techron to use in your car, if it expires, or what the difference is between Techron at the Chevron gas station and Techron Complete Fuel System Cleaner, this one’s for you. Many of the most common questions about Techron Complete Fuel System Cleaner, as well as other Techron fuel additives such as Techron Diesel, Techron Powersports and Small Engine, Techron Marine and Techron High Mileage are touched on in this video.
The full-length videos, linked above, are housed on YouTube and posted in Marketing Hub, for downloading. Shorter versions of both can also be found on YouTube.
ACTION ITEM: Please reach out to your Marketers and retailers and let them know that we have these new videos they can leverage on their websites.
We will be releasing a new video in the next few weeks and have additional Techron and Havoline® videos planned for this year.
