Introducing GST Advantage™ EP with VARTECH™ Technology – Both GST Advantage Products Now Available
You saw the premiere of GST Advantage RO a couple weeks ago. Now we’re excited to announce the introduction of GST Advantage EP 32 & 46!
GST Advantage EP and RO are formulated with VARTECH™ Technology, which is advanced chemistry combined with premium base oils that inhibits varnish formation to help maintain peak performance, reliability, and productivity.
Havoline® DIFM Bring ‘em Back Promotion Underway
The Havoline® Bring ‘em Back promotion begins today, March 1st, and runs until May 31st!
Below are some important points that are not covered in the promotional flyer:
Delo® 600 ADF Kick Some Ash Promotion Underway
Just one month left in the Kick Some Ash Delo® 600 ADF Rebate promotion! Lubrication Marketers and Direct customers can receive a rebate up to $2,500 for the purchase of Delo 600 ADF products on their initial order, and LM Sales Representatives can earn double merit points for qualifying customer purchases.
2021 Merit Reward Program
The Merit Program rewards Chevron Lubrication Marketer sales employees for winning new or share of wallet business of any Chevron-branded lubricants or coolants. An Opportunity must meet the following criteria to be awarded:
Merit Points Using ISOCLEAN® Challenger Sales Process
You’ve seen the latest Merit Program that rolled out for 2021. Well, Chevron Lubrication Marketer sales employees can also earn Merit points when they follow the ISOCLEAN® Challenger Sales process! There are 3 ways to win:
New GST Advantage™ Sales Tools
In addition to the GST Advantage™ RO Proof of Performance Deck that premiered last week, there are a number of new GST Advantage RO sales tools now available on Marketing Hub for your turbine customers to download:
Follow Chevron Brands on Facebook
Engaging with customers virtually is more important, not to mention necessary, today than ever before. Make sure your customers and prospects are staying up-to-date on all the latest from our Delo®, Havoline® and Techron® brands by following them on Facebook.
New LubeTek Page on ChevronLubricants.com
We are pleased to share that we have created a new LubeTek page on ChevronLubricants.com (US/Canada) with the following updated reference documents:
- Chevron Product Weights
- Appendix J – Product Specific Shelf Life
- Lubricant Storage, Stability, and Estimated ShelfLife Technical Bulletin
The reference documents are designed to provide quick answers to common questions and potentially reduce routine inquiries.
Chevron 1st Source Account Planning Training –
March 12, 2021
Encourage your 1st Source Marketers to join Amit Patel and Colleen Francis for a webinar March 12th on Chevron 1st Source Account Planning Training. The webinar will run from 1 – 2:30 p.m. EST (10 – 11:30 a.m. PST).
You can upload the invite to your calendar through the link below. We will forward the same invite to your Marketers in this week’s LubeLink.
Monthly DVTL Events Through June
Have your Marketers join a Delo® Virtual Technology Lab (DVTL), to help them satisfy their Marketing Execution and Competency Development metric!
Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year’s 1st Source Brochure for satisfying the rest of the metric).
Lubricants Training Hour Update for March
Please take note that the topic for the March Training Hour has changed to “GST Advantage™ with VARTECH™ Technology Product Introduction.”
We have some exciting topics to cover, so please take a few minutes to read this announcement in its entirety.
