Introducing Delo® TorqForce® Syn 5W-30
Premiering on a rolling conversion, starting in July, is Chevron’s new Delo® TorqForce® Syn 5W-30, as well as the ISOCLEAN® version. This product reformulation will update the product’s viscosity grade from SAE 5W-20 to SAE 5W-30.
Q2 RBL™ Feature Series
The RBL™ Feature Series was developed to reward sellers who are driving quality value-based selling in their opportunities to not just reinforce the behavior, but also to collect and highlight examples of what “good” looks like.
SMARTFill® Label Sell Sheet
A new pdf brochure highlighting the benefits of SmartFill® Labels is now available in Marketing Hub. The SmartFill Label program is designed to ensure the correct Chevron lubricant is used in the right piece of equipment and in the proper location.
Marketers Can Connect with eNewsletter Program
Chevron’s eNewsletter Program offers Marketers a highly targeted, customizable and trackable way to communicate with their customers by delivering valuable content to them wherever they are located.
This program is a cost-effective way to deliver information about industry trends, lubrication products and their own company.
2021 Delo® Tractor Restoration Competition Now Open
The 2021 Delo® Tractor Restoration Competition (TRC) is now open, and we plan to be in person for the finals in Indianapolis! Students do not have to have their Restoration Report or their video completed in order to register.
Two Virtual Training Courses Now Scheduled
These classes serve as an introduction for those new to lubricant sales targeting new Chevron and Marketer employees.
Products & Application Course – June 14, 2021
Value Based Selling Course – July 28, 2021
Lubricants Training UPDATE
Lubricant Training Hour change! The June 15, 2021 training session has been updated to “Playbooks, What They Are & How to Use Them” with Jay Russo, Lead Sales Guide. The existing link is the same, only the discussion topic has changed.
June’s DVTL Event
The next Delo® Virtual Technology Lab (DVTL) event is this week, and it gives Marketers a chance to satisfy their Marketing Execution and Competency Development metric.
Part of this particular 1st Source metric requires our 1st Source Marketers to have 25 customers attend a DVTL event in 2021 (refer to this year’s 1st Source Brochure for satisfying the rest of the metric).
