1st Source 2022 Program Introduction
2021 Metric Updates
Please be aware 1st Source Program Manager Lee Ann Spinetto recorded a webinar last week introducing important aspects of the 2022 requirements. The link to the recording, as well as to the new 2022 1st Source Brochure, both below, also went to our 1st Source Marketers. Make sure you are familiar with them.
Go Green. Get Green. Havoline® PRO-RS™ LM Rebate
Just because the end of the year is approaching doesn’t mean our promotions are slowing down. Starting Dec. 1, 2021, all U.S. Lubrication Marketers can enroll in the Havoline® PRO-RS™ Rebate! The enrollment period runs from Dec 1 – Jan 15, 2022. Canadian Marketers will be automatically enrolled.
Xpress lube® Shopper Program™ Support Materials
To help support the roll out of the new xpress lube® shopper program™, we have put together a host of sales and marketing support materials.
The xpress lube shopper program is Chevron’s proprietary mystery shop and image audit system that is designed to assess customer satisfaction and facility image in the eyes of Do-It-For-Me consumers and Chevron.
Utilize All the Havoline® PRO-RS™ Sales Tools
To coincide with the launch of Havoline® PRO-RS™, we’re kicking off a marketing campaign that will include a press release, B2B targeted media in the U.S. and Canada, and a dedicated web page on the Chevron Lubricants website – havoline.com/renewable. A number of sales support tools are also available in the Marketing Hub, including:
Latest Blog Intros Havoline® PRO-RS™
We continue to update the Chevron Lube Matters blog, and you can get the articles delivered straight to your inbox, but only by subscribing! When you visit ChevronLubricants.com, the blog sign-up form pops up in a window.
Last week, those already on the list received a link to the latest article that introduces our first renewable motor oil!
2022 CLS & OMA Course Offerings
Please see the following information for our 2022 CLS & OMA Course Offerings. Please choose which class you want to participate in and register for one class only. We do recommend you begin with OMA and do not try to complete both certifications at the same time.
2022 Delo® TRC Calendars Available
Chevron is pleased to provide a 2022 calendar fundraising opportunity, featuring all the 2021 Delo® Tractor Restoration Competition (TRC) finalist teams! The calendars are offered at no cost to the teams who will be working on a 2022 project. Teams may set the price of their calendars to sell in their community in order to offset restoration costs.
Havoline® PRO-RS™ Training Webinars
In conjunction with the launch of our new Havoline® PRO-RS™ Renewable Full Synthetic Motor Oil, we are hosting webinars to help you, your Marketers, and your Auto Installed customers get the product into market.
Lubricants Training Additions
Mark your calendars! We have one more Lubricant Training Hour session this year on how to sell ISOCLEAN. Get it on your calendar now.
