We’re excited to announce the launch of our new ergonomically-improved 1-gallon, 1.25 gallon and 2.5-gallon containers! These new containers will be available across our Delo®, Havoline®, Ursa® and Supreme® product lines. As the legacy inventory of the current containers is depleted, customers will begin to see the new containers appear in shipments. We anticipate this transition will begin soon, but timing of each individual product, and SKUs, will vary by plant due to the in-flight transition of inventory.
These new containers will feature a two-handle system that improves the experience and makes it easier to dispense product. Customers will also notice a new label and brighter color, making it easier to select the right product and helping to ensure Chevron products stand out on shelf. The updated labels will also include a QR code that links to additional product information, giving customers instant access to key information to help inform the right product purchase and improve the customer experience.
Ergonomically-designed, eye-catching packaging is key to impacting the consumer’s purchasing decision at point of sale. It is critical to have premium packaging that reflects our brands’ premium positioning and performance. These new containers and labels do just that – they help reinforce our premium positioning and improve the overall customer experience.
