As part of the Havoline® PCMO value proposition, Chevron is pleased to retain the CO-OP Program for 2023 for PCMO professional installers. Make sure you and your installed facilities are familiar with the updated 2023 Chevron Havoline Installer Advertising Guidelines.
All terms, processes, qualifying products and earn rates are revisited each year considering sales, product line changes, trends, feedback, resources, and what Chevron wants to accomplish. For ease of administration and data access reasons, the program is set up for customers to earn CO-OP funds based on their prior year’s full-year purchases of qualifying products; in the case of new accounts, forecasted pro-rated volume of qualifying products. Chevron reserves the right to audit account eligibility and reimbursement claims.
A few points to take note of:
- Higher synthetic payout tier for PRO-DS® High Mileage & PRO-RS® Renewable
- Only U.S. Havoline PCMO professional installers are eligible (excludes HD installers)
- Havoline, Techron® and Delo® are the only CO-OP qualifying brands
- Xpress Lube Shopper Program is CO-OP eligible for xpress lube® sites
The following criteria must be met for an end-customer to qualify to participate:
- U.S. PCMO professional installers
- Must have purchased a minimum of 500 U.S. gallons of Havoline PCMO in 2022
- A minimum of 50% of lubricant sales must be branded PCMO
- Must be approved by a Chevron sales representative
Deadlines for the 2023 program year:
- A CO-OP request for existing eligible accounts must be submitted by February 28, 2023
- Qualifying expenditures must be made and invoiced by December 31, 2023
- Claims must be submitted by January 31, 2024
Please note that Indirect customers will use the new CO-OP Portal to submit their claims.
The 2023 Havoline Installer Advertising Program works with the 2023 Logo Use Guidelines. These program pdfs can also be downloaded (or emailed) from High Spot. Marketers and Installers can find the pdfs on the Marketing Hub. Please do not forward Market Driven outside of Chevron.
