Linked here are Chevron’s 2023 Logo Use Guidelines and the Chevron-approved 2023 logo files. These are intended for all U.S. PCMO professional installers using Chevron’s product brand logos on websites, social platforms and in digital and print advertising. This is applicable to owners, employees and agencies doing advertising and marketing on behalf of Chevron’s professional installers.
For customers that have 2023 Havoline CO-OP Advertising funds, using the right logos will help prevent denied reimbursement claims. The guidelines and logo assets are intended to ensure consistent use of Chevron’s brand assets across the market. Consistently using the correct logos across all touchpoints supports consumer brand awareness, which benefits all customers.
Call to action for installed facilities (and any businesses doing marketing on their behalf):
- Delete prior year documents and logos
- Download the 2023 guidelines and logos
- Share the 2023 documents with marketing and advertising staff and agencies
- Ensure usage of correct 2023 logos on/in any digital and printed form
New this year, we also have a Field Guide for Havoline xpress lube logo usage AND a Field Guide for Chevron xpress lube logo usage.
All the program pdfs linked within this article can also be downloaded (or emailed) from High Spot. Marketers and Installers can find the pdfs on the Marketing Hub. Please do not forward Market Driven outside of Chevron.
