Two qualifying products in this year’s Havoline® Bring ‘em Back Rebate Promotion are Techron® Complete Fuel System Cleaner (20oz) and Techron Diesel (20oz). To assist installers with selling these quality products, we have a new Techron display rack that is perfect for shop owners and can be purchased from the Merchandising Center (shown to the right). The racks are available to order while supplies last.
To further assist with selling these products, we’ve also created a new 2-page sale sheet focused exclusively on Techron Complete Fuel System Cleaner and Techron Diesel.
The purpose of the sale sheet is to enable professional installers and their service technicians and greeters to more easily sell Techron to both gasoline and diesel vehicle owners. The sale sheet will also help Chevron Marketer PCMO sales reps get more comfortable selling Techron to their professional installers. The new Techron sale sheet is available for Marketers and Installers to download from Marketing Hub.
Now is the time for Chevron Marketers to bring Chevron’s featured products into their warehouses to get them into customer shops in time for the March 1 promotion start date. Refer to the Havoline Bring ‘em Back Rebate Promotion in this issue of Market Driven for full information on how to enroll your Havoline quick lube facilities, and how to execute the promotion successfully.
