Enrollment is open now until August 15th to Havoline® professional installers for the new Havoline Do-It-For-Me promotion! This 60-day consumer offer begins September 1st and features the new Havoline PRO-RS™ Renewable Full Synthetic line with a healthy $15 rebate. By focusing only on Havoline full synthetics and Techron®, one goal of this promotion was simplification – to make it easier for greeters to explain, for consumers to understand, and therefore improve upselling to full synthetics.
The top 5 sites in consumer claims will receive Havoline hats for their employees. The owner of the #1 site in consumer claims will receive a Chevron pop-up tent, a $650 value. Please read the Havoline Loyalty Rewards Rebate flyer for details.
Chevron will provide free digital promotional materials for off-site local advertising (which helps acquire new customers). Without off-site advertising, the offer only rewards customer retention. As a reminder, the Havoline Installer Co-op Advertising Program exists to encourage local site advertising by helping to offset some of the cost with 2022 co-op funds, for applicable customers.
What is your role as a Chevron sales employee?
- Make Havoline PCMO professional installers aware of the promotion
- See/explain the benefits
- Note the keys to successful promotion execution
- Encourage them to enroll themselves
What is the role of Havoline professional installers?
- Enroll themselves so that they are aware of the details of the promotion
- Budget, plan and commit to local advertising of the promotion
- Use the free digital promotional materials in their local advertising
- Communicate and set expectations and goals with store employees
- Execute – make every customer aware of the featured products
- Monitor results against stated goals, provide positive feedback, adjust as needed
This communication will go out in the LubeLink and Havoline Installer News e-newsletters, but please know the promotion details yourself. The enrollment cutoff date is August 15, 2022. If you have questions, please reach out to Barb Nelson, Auto Installed Marketing Manager.
