The next issue of Market Driven will go out January 9, 2023. If you’ve had any recent editions go to your Junk/Spam folder, please set all future newsletter emails to route to your Inbox. Happy Holidays!
New Tegra® Synthetic Barrier 5 cSt Grade
Tegra® Synthetic Barrier Fluid is designed to meet the needs of a barrier fluid for dual mechanical seals, per API Standard 682, Shaft Sealing Systems for Centrifugal and Rotary Pumps. Dual mechanical seals are used to control emissions of volatile air pollutants from industrial equipment. Leading seal manufacturers recommend the use of low viscosity synthetic fluids for extended seal life of API Standard 682 dual mechanical seals.
Introducing HDAX® 9500 Gas Engine Oil
Chevron Lubricants is excited to announce the latest addition to the HDAX® product portfolio – HDAX 9500 SAE 40 Stationary Gas Engine Oil for landfill gas, biogas, digester gas and sour gas applications. Testing results demonstrate improved performance of Chevron HDAX 9500 SAE 40 compared to HDAX 6500 SAE 40.
Supply Chain Letter
Please see the letter from Cary Knuth below, which we’ll distribute to Marketers this week via LubeLink.
Dear Valued Customer,
Marketers Can Enroll for 2023 Coolant Premium Promo Jan 1st
The latest Chevron Delo® Premium Coolant Promotion begins February 1st! U.S. Marketers can enroll at www.ChevronPromos.com between January 1 – February 15th. Canadian Marketers are automatically enrolled. Marketers will earn points for qualifying Delo® coolant purchases made between February 1 – March 31, 2023.
Marketers Can End the Year with a Merit Bonus Bonanza
From November 1, 2022 – January 31, 2023, Marketers can earn 10,000 merit points per customer, a $50 (USD) value for selling a minimum of 55 gallons/208 litres of Chevron Delo® 600 ADF products. All viscosity grades and package styles apply.
On-The-Spot Incentive
Don’t forget about all the opportunities available through the end of the year! Through December 31, 2022, all Indirect BCs and BDSs have the opportunity to reward LM sales reps ON-THE-SPOT!
Cox Construction Saves Big After Switching to Chevron Delo® 600 ADF
Cox Construction Limited is a road construction company headquartered in Guelph, Ontario Canada. They specialize in asphalt paving, custom crushing, and civil infrastructure. With 70 on-highway vehicles, 75 off-highway units, and 76 years in business, Cox is one of the most respected road contractors in the region.
New Chevron Delo® Videos Detail Impacts of Proper Engine Oil
Bryan Furnace, podcaster and featured influencer on a number of our Chevron Delo® Facebook posts, regularly hosts Chevron subject matter experts to talk about the latest industry innovations. He recently sat down to interview Chevron’s own Shawn Whitacre and Kevin Carabell on how the choice of oil affects an engine’s durability, fuel efficiency and reliability.
Power Customer Connections with Free Marketing Emails in 2023
Did you know 99% of workers check their email inboxes daily and 87% check their emails outside of work?* Now more than ever, work is a state-of-mind and not simply a physical location. Because of the devices we all carry around, if you want to reach people you must do it when they are working, and that can be anywhere and anytime.
1st Source 2023 Program Introduction
Please be aware 1st Source Program Manager Lee Ann Spinetto recorded a webinar introducing important aspects of the 2023 requirements. The link to the recording, as well as to the new 2023 1st Source Brochure and an informational deck, are below.
New RBL Tools to Boost Sales Enablement
Are your Marketers looking to save time building RBL presentations? Now they can utilize these professionally developed PowerPoint presentations to showcase their solution to customers. These presentations combine sales materials and RBL data from the RBL calculator to demonstrate the value your Marketers can provide. It’s as easy as 1, 2, 3:
2022 Co-Op Advertising Program – Fund Deadline Approaching
This is a reminder that 2022 Co-Op funds must be spent by December 31, 2022, and the deadline to submit 2022 claims is January 31, 2023. There will be no extensions provided for unclaimed funds.
December’s Recorded Breaking Barriers Session
In case you missed the last Breaking Barriers call of 2022, you can watch the recorded session here. Breaking Barriers is our monthly lubricants focus hour, formerly Monday Morning Kickoff.
The agenda and speakers were:
2023 Sales Academy Training Schedule is Here
Please review Chevron’s 2023 Sales Academy lubricants training schedule, and register for a session that works with your schedule.
We are offering 24 courses, including virtual, virtual + in-person, and in-person events. Additionally, we are offering two CLS and two OMA-1 prep courses.
